CATS Accountants
Logo/Brand Identity
The Client
CATS Accountants are a boutique accounting and business planning practice located in Wyong on the Central Coast.
The Project
Fast approaching the 21st anniversary of the business, the team at CATS were looking for a refresh of their branding to build on top of their existing brand awareness and create a new look.
The Solution
After a secondary creative consultation, we chose to retain some legacy elements in the new brand, draw in some more personal historic features with the morse code ring and simplify their colour palette to red.
This project eventually expanded to encompass updates to their social media content, launch EDM's for the new brand, updated print collateral, a hand-painted reception mural, staff uniforms and building signage.
The Process
The process included performing a discovery analysis on their current business and brand, conducting market research into their competitors and interviewing the CATS team to uncover their goals and motivations.
After analysing the data from all three information sources we supplied the key stakeholders with an initial discovery document. This outlined the state of the market, its position within it, and the available branding opportunities to harness.
Overall, we approached this work with an overall creative strategy to give CATS Accounting more cut through and presence, while retaining key elements within their branding.
